I haven’t found data that suggest how many Cameroonian blogs exist.
However, there are over 152 million blogs on the internet since 2013.
The bad news – many blogs fail. And there’s a high probability your blog will fail too.
But for those who really want to create a successful blog in Cameroon and build a business around it, they have a realistic question:
Is there a formula to successful blogging in Cameroon?
My name is Emile Weyi, your online business career coach. In this post, I want us to take a look at some of the best blogging practices in a Cameroonian context.
- 7 Best Practices for Successful Blogging in Cameroon
7 Best Practices for Successful Blogging in Cameroon
Focus on these basic best practices and you’ll build a profitable blog in Cameroon without sacrificing a white fowl.
Build your blog around being helpful
We have said it many times. Your blog is not a business.
It is part of a digital marketing strategy that gives you the opportunity to help your prospects solve their problems and their challenges.
It is not a traditional advertising channel where you interrupt your prospects and claim you’re the best.
Your blog uses content marketing to educate your audience about your product and services.
Use your blog to position your business as a solution to your customer’s problems. Let them see you as part of the solution even before they make up their minds to buy from you.
When the time to buy will come, they will not feel like you’ve been marketing to them all along.
That’s where the saying comes to reality:
It is easier to sell to a community than to a market.
Start SMART from the start
Here on YesOrYes.co, we’ve dug deep into ConvertKit’s State of Blogging Report to find out different profitable blog topics for Cameroonians.
After picking the right topic, you need to start SMART from scratch.
- Validate your business idea. To validate your business idea, two things you’ll have to do are competitor analysis and customer acquisition planning.
- Don’t use a free blogging platform. Well you can use it if you’re a hobby blogger. I recommend you get a reliable host like HostGator.
- Plan the look and feel of your brand. It is true that a fancy logo will not make your blog successful. Not even your theme colors. But nevertheless, they are worth thinking about. Very important are brand elements like your unique proposition.
These are the bare minimum. Do at least these and you’re good to start like a smart blogger.
Use content marketing and copywriting strategies
If you implement content marketing in your strategy, you’ll be forced to do a few things bloggers in Cameroon don’t like to do:
- Keyword research. Keyword research is not just for Search Engine Optimization. It is really about researching the challenges your audience have. The words they use to describe their challenges will help you create relevant offers.
- Creating free offers. Free offers like Ebooks will help you get your prospect’s information.
- Creating landing pages to host these offers – Roughly 75% of businesses have problems finding suitable expertise for optimizing their landing page copy.
- Creating Call-To-Actions that takes people from social media sites to your offers on your site.
Many bloggers will not do things like these. Considering these basic content marketing and copywriting practices will challenge you to think deeper.
Find your own voice
Don’t copy. Or let me qualify it – copy to learn.
I’ve learned a few things since I started blogging. Let me share with you a story I shared here on YesOrYes.co some time back.
In 2016 when I was planning for YesOrYes.co, I wrote a few articles to post them on LinkedIn.
But then I asked myself – “Why not check what other Cameroonians are doing on LinkedIn.”
So I did. And what did I find? An article that looked just like my article I was going to publish.
It was so identical I was sure this guy somehow hacked my account.
But on a closer look, the shame was mine to bear.
It was then I discovered this guy surely copied from the same place I did.
Now, this is not only bad because Google will penalize you. It is bad because you’re not a creative.
Let me show you how I copy:
- I read more than I write. I read everything interesting enough in whatever industry.
- I digest it and bring it to context with my industry.
- I add personal stories like this to spice it up.
What’s the result? Something “Cameroonian like” in the industry.
So, copy because you want to learn and get better till you find your voice.
Connect with other bloggers
I always like to put it this way:
You may know very well your strategy. You may even be sure of yourself. But one big danger bloggers face as Brain Clark describes it is “…going solo.”
Supportive communities will take you further than you’ll go alone. People who share your passion will give you the business support you will need to reach a larger audience.
So don’t see other bloggers like bad competition. Instead, seek ways to collaborate.
That’s why we created YesOrYes.co. To help you along the way as you build your profitable blog in Cameroon. Be sure to sign up our free email list.
Follow your plan and sell something to your audience
That’s the goal right? Make money from your blog right? And there are many ways to do that in Cameroon.
It should not take you six months to launch your first product or service. It can be after two weeks or three months.
But you have to sell something to make your blog sustainable. Don’t fall prey to procrastination.
Give your blog time to takeoff
The truth: your blog will not takeoff overnight. Don’t concentrate on vanity metrics like Facebook likes.
Your blog with the right strategy will grow slowly but surely.
Besides, people don’t even know you’re out there except a few friends and your parents unless you have a marketing budget to spend in the beginning.
And even if you have the money, I won’t advice you to spend it yet. Spend more time creating su-par relevant content in the beginning.
Even if you don’t have a job, look for one as you build your blog.
Your blog will not fail if you give it the correct attention it deserves. These practices are the bare minimum. Start from here and you’ll be glad you did something intentional.
How did you build your blog? Share your best practices in the comment section below.